The Trade Show Lifecycle Platform

Stop leaving leads on the trade show floor

LeadLynk gives corporate marketing teams one platform for the entire show lifecycle β€” planning the year, staffing and shipping, working the floor, and proving the return that funds next year.

Arm your staff with the tools to own their next event. Watch lead quantity and quality climb while cost per quality lead falls.

Free plan available Β· No credit card required

MedTech Expo 2026 β€” Booth 421
Day 2
Planned
Staffed
Shipped
On Floor
Followed
πŸ‘₯
Booth staff
6 confirmed
πŸ“¦
Assets shipped
FedEx Β· arrived
βœ‰οΈ
Pre-show invites
340 sent Β· 62 RSVP
⚑
Leads today
24 Β· 7 hot
+1 lead captured

One platform, the whole show lifecycle

The show is a year of work.
Most of it lives in a spreadsheet.

Booth logistics in one file. Staff sign-ups in an email thread. Assets in somebody's head. Leads on a rented scanner you can't read until Tuesday. Then the budget meeting arrives and nobody can say what the show was worth.

πŸ—‚οΈ

The show runs on scattered files

Every stage of the event lives somewhere different β€” a spreadsheet, an inbox, a shared drive, a coordinator's memory. Nothing connects, so nothing carries forward to next year.

πŸ“‰

Who's got the scanner? How does this work?

You rent an empty device that knows nothing about your customers or your business. By the time a lead reaches a rep, the conversation is weeks old and half the context is lost.

🀷

Can't prove it, can't defend it

When budget renewal comes around, you're guessing. Gut feelings aren't enough for a CFO. Without hard cost-per-quality-lead numbers, event marketing is always the first cut.

LeadLynk covers all of it.

One platform. Your whole team. Every stage. Every show. Every year.

The Lifecycle

Everything a show needs, in the order it needs it

Built specifically for companies that exhibit β€” not a generic event app, and not a scanner with a dashboard bolted on.

01

Plan the year

Your show calendar builds itself. Last year's events roll forward, new ones import from wherever the details happen to live.

  • Recurring events carry each show forward year over year
  • Import event details from spreadsheets, emails, websites, or pasted text
  • Call for presentations, with submissions and deadlines tracked
  • Staff sign-ups with written justification for who goes and why
  • Budget set, forecast, and tracked from the first planning meeting
02

Prepare the show

Everything that has to be booked, packed, shipped, worn, and known before anyone gets on a plane.

  • Event logistics with FedEx and UPS labels and tracking built in
  • Multi-level asset catalogs β€” pack a show from your own inventory
  • Booth schedule, staff assignments, dress code, and venue Wi-Fi
  • Attendee lists enriched with your customer and prospect data
  • Personal invites to the booth, to a presentation, to a private event
03

Work the floor

Your team, your scanner, your data β€” and a booth that gives people a reason to stop walking.

  • Lead retrieval on your own devices, in your own format
  • Customer recognized at the moment of the scan, with account history
  • Booth games and contests that turn a scan into a conversation
  • Personal schedules and memos so every rep knows where to be
  • Live view of the floor for coordinators and managers
04

Follow through

Leads reach the right rep while the conversation is still warm β€” not three weeks later in a merged spreadsheet.

  • Instant lead distribution to the owning rep or account team
  • Follow-up tracked per lead, with verification that mail landed
  • Salesforce and HubSpot sync β€” no re-typing, no duplicates
  • Post-show close-out: finalized leads, survey, and a frozen summary
  • Products and services mapped onto each customer profile
05

Decide next year

The part everyone skips. Cost per quality lead, show by show, becomes the argument for next year's calendar.

  • Cost per lead and cost per quality lead, event over event
  • Executive ROI summary built from the closed-out show
  • Which shows earned their budget β€” and which quietly did not
  • Next year's schedule shaped by the analytics, not by habit
  • Export-ready reporting for finance and leadership
How It Works

From a blank calendar to a defended budget

01

Load your year

Import your show calendar however it exists today β€” a spreadsheet, a stack of emails, an event website. Recurring shows carry themselves forward after that.

Smart recurring eventsImport anythingBudget forecast
02

Run each show

Staffing, shipping, invites, booth schedule, games, and capture all live in one show file that every person on the team is working from.

One show fileYour own scannerLive coordination
03

Prove it, then plan

Leads route to reps the same day. The show closes out into a frozen summary with real cost-per-lead β€” and that becomes next year's strategy.

Same-day follow-upExecutive ROINext-year strategy
Scan β†’ Recognized in 1 second
DR
Dana Reyes
Dir. of Operations Β· Northfield Health
CUSTOMER
Account repM. Torres
Customer since2021
ProductsAnalytics, Onsite
Open renewalQ3 2026
Lead Retrieval

Your own scanner.
Stop renting theirs.

Your team scans badges on the devices already in their pockets, and the lead lands in your system in your format β€” instantly. Better still, LeadLynk recognizes the person as they scan: existing customer, their account rep, what they already own, when they renew. Your rep knows who they're talking to before the handshake ends.

  • No per-device rental fees, no vendor export formats
  • Customer, prospect, or partner identified at the scan
  • Account history and owned products surfaced on the spot
  • Lead source tagged β€” floor, breakout, presentation, contest
  • Forward straight to the account team without leaving the booth
The challenge

Can your lead capture
device do that?

  • Capture a lead, with YOUR products tagged
  • Voice to text for quick hands-free notes capture
  • Notify staff of previously captured leads from the same company β€” this show, or any show
  • Alert staff if a lead is a current customer: what products they have, who their primary contacts are
  • If this is a new company to us, would you like to add them to our customer database?
  • Instantly provide references using the same products, ranked by how close they are to the prospect
  • Instantly distribute the lead to the internal contact β€” or to the prospect, as an instant reminder
  • Send references, internal contacts, and product brochures or online content to the prospect automatically
  • Link other attendees from the show who work at that same company, so the lead connects to their whole team
  • Interact with your promotional campaigns and booth contests
  • An AI assistant that answers questions about the show, your leads, and your customers on the spot

LeadLynk does all of the above.
Let's get to capturing smarter leads.

Forwarded message
To:
update@leadlynk.io
Subject:
Fwd: MedTech Expo β€” booth assignment & move-in times
LeadLynk updated your event
Booth number421
Move-inMar 9, 7:00 AM
HallWest Hall B
Exhibitor kit deadlineFeb 14
Just Forward It

Got an email about the show?
Forward it. We'll take it from there.

Show organizers send updates by email. Customers ask for a meeting by email. Nobody wants to re-key any of it into a system. So don't β€” forward the message and LeadLynk files it against the right event, for the right person, automatically.

update@leadlynk.ioEvent details update themselves from the organizer's email
lead@leadlynk.ioA customer reaching out becomes a captured lead
schedule@leadlynk.ioA meeting request lands on your show schedule
ROI Tracker β€” Q1 Events
MedTech Expo
CPL: $197ROI 4.2Γ—
Budget: $28k142 leads captured
Industrial Summit
CPL: $216ROI 3.8Γ—
Budget: $45k208 leads captured
Regional Field Day
CPL: $179ROI 5.1Γ—
Budget: $12k67 leads captured
$197
Avg CPL
417
Total Leads
4.4Γ—
Avg ROI

Illustrative dashboard

Analytics & Strategy

Prove the return.
Then build next year on it.

Because LeadLynk holds the budget, the staffing, the shipping, and the leads, it can tell you what a show actually cost per quality lead β€” not per badge scanned. That number is what wins the budget conversation, and it's what should decide which shows make next year's calendar.

  • Cost per lead and cost per quality lead by event
  • Full cost picture β€” space, booth, travel, staff, assets
  • Year-over-year comparisons as shows repeat
  • Executive summary frozen at close-out
  • Next-year schedule strategy driven by the results
Built for the Way You're Organized

One company. Many divisions. No chaos.

The hierarchy is in the core of the platform, not bolted on later β€” which is why a holding company, its brands, and their field teams can all work in the same system without stepping on each other.

Corporate down to the booth

A parent company holds its divisions and subsidiaries, each with its own events, staff, and data β€” while corporate keeps a shared product catalog and a roll-up view across every one of them.

Coordinators who can actually help

Your event coordinators support booth staff directly, including seeing exactly what a rep sees when something goes wrong on the floor. No screenshots, no guessing, no waiting for IT.

Support built into the product

Service requests, enhancement ideas, and bug reports are filed from inside the app and tracked as real tickets. The LeadLynk AI agent answers the routine ones on the spot.

Integrations

Plays well with your existing stack

Connect LeadLynk to the tools your sales team already uses, and get your data in and out however it happens to arrive. No custom dev work required.

☁️
Salesforce
Push leads, sync campaigns
Enterprise
🧑
HubSpot
Two-way contact and lead sync
Enterprise
πŸ“¦
FedEx & UPS
Labels, rates, and tracking
Pro+
πŸ“₯
Data Import
CSV, Excel, Sheets, raw text, web
All plans
πŸ”Œ
API Access
Build custom integrations
Pro+
⚑
Webhooks
Real-time event triggers
Pro+
πŸ”
SSO / SAML
Enterprise authentication
Enterprise
Pricing

Start free. Scale when you're ready.

No credit card required for the free plan.

Starter
$0Free forever

Perfect for small teams at their first show.

Start for Free
3 team members
1 active event
Basic lead capture
Real-time shared dashboard
Email support
Most Popular
Pro Team
$30/user/mo

The full lifecycle for serious exhibiting teams.

Get Started
Unlimited active events
Full show lifecycle β€” plan through follow-up
Asset catalogs, shipping, and logistics
Booth games, contests, and personal invites
ROI analytics and executive summaries
Historical lead & event storage
Enterprise
Custom pricing

For holding companies, divisions, and 50+ seat programs.

Contact Sales
Everything in Pro Team
Corporate, division, and subsidiary hierarchy
Shared corporate product catalog
Single Sign-On (SSO/SAML)
Dedicated Customer Success Manager
Custom contract & invoicing

All paid plans include a 14-day free trial Β· No contracts Β· Cancel anytime

Frequently asked questions

Still have questions? Get in touch β€” we reply within 1 business day.

Own your next event,
start to finish

Start with your next show. Grow into the whole year.

Free plan available. No credit card required. Setup takes under 10 minutes.

LeadLynk